let’s give them a stronger foundation for life. 

Help us build a future where young people have the skills and language to confidently navigate whatever life throws their way.

You know your loved one best.

Together, we can shape programs and experiences around what families actually need to better support the young people in their community.

20%

50%

of adolescents have unmet mental health care needs*

of all lifetime mental illness begins by age 14*

*CDC

*NEDA

~40%

of high-schoolers feel persistently sad or hopeless*

*CDC

Your impact can start anywhere.

Get curious

We conduct research to better understand the unique challenges facing young people today, and to create programs to best support them.

RESEARCH VISION

Help make it possible

Your support helps young people build the skills and support systems they need to navigate life’s challenges—and know they don’t have to face them alone..

DONATE

Bring it to your community

Bring your ideas and create initiatives that help parents and families build practical skills to recognize challenges and support young people.

LEARN HOW

Change the conversation, one moment at a time.

Mental health becomes an everyday skill when we make it easier to talk about, practice, and ask for support. You don’t have to be an expert to help. Start with three simple things:

Check in.
Sometimes all someone needs is an opening. Try creating one:
“My friend, you seem a little off. How are you actually doing?”

Go first.
Share something of your own: stress, uncertainty, a hard day. By normalizing what we’re going through, we make it easier for others to do the same.

Know what to share.
You don’t have to have all the answers. Instead, help connect them with the support they may need: a campus resource, crisis line, counselor, or trusted person.

discover resources

“My friend,” is an invitation:
to make mental health part of everyday conversation, to show up for one another, and to break down the silence and stigma that can keep someone from reaching out.

My friend, Chris.

My friend, you've got this!

My friend, what's your sign?

My friend, let's figure it out.

My friend, how's your son?

My friend, Chris. ✹ My friend, you've got this! ✹ My friend, what's your sign? ✹ My friend, let's figure it out. ✹ My friend, how's your son? ✹

My friend, how are you holding up?

My friend, thank you for being here.

My friend, I'm sorry for your loss.

My friend, how are you?

My friend, Analise.

My friend, how are you holding up? ✹ My friend, thank you for being here. ✹ My friend, I'm sorry for your loss. ✹ My friend, how are you? ✹ My friend, Analise. ✹

My friend, Blake.

My friend, how's your son.

My friend, let's get coffee.

My friend, do you need anything?

My friend, I love your smile.

My friend, Blake. ✹ My friend, how's your son. ✹ My friend, let's get coffee. ✹ My friend, do you need anything? ✹ My friend, I love your smile. ✹